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With its DNA in motorsport and racing, R-Experience represents the epitome of enthusiasm and functions as the fundamental philosophy that drives the spiritual core of the 1904 DESIGNED BY LAGONDA.

An unprecedented focus on each individual guest sets new standards in customer experience. In the 1904 DESIGNED BY LAGONDA the R-Experience combines all five senses: vision, hearing, touch, smell and taste.

But R-Experience is more than just the behind-the-scenes operator of the 1904 DESIGNED BY LAGONDA: it stands for a mentality and an attitude to life that subordinates everything to an absolutely perfect customer experience. With the 1904 DESIGNED BY LAGONDA, a place was created in the heart of Zurich offering flamboyant design, contemplative atmosphere and an unprecedented excellence that invites you to think, linger and enjoy the moment.

R-Experience and 1904 DESIGNED BY LAGONDA are vision, passion and emotion - united in one place.

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